Privacy Policy

Your Privacy Matters to Us

At Lytheranova, we take your privacy seriously and are committed to protecting your personal information in accordance with Canadian privacy laws.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and financial planning services.

Information We Collect

We collect information that you provide directly to us, as well as information that is automatically collected when you use our services.

Personal Information You Provide

• Contact details including name, email address, phone number, and mailing address
• Financial information relevant to our consultations and planning services
• Communication preferences and consultation scheduling information

Automatically Collected Information

We automatically collect certain information about your device and how you interact with our website, including IP address, browser type, pages visited, and time spent on our site.

How We Use Your Information

We use the information we collect for various purposes related to providing and improving our financial planning services.

• Providing personalized financial planning consultations and ongoing support services
• Communicating with you about appointments, service updates, and relevant financial information
• Improving our website functionality, user experience, and service quality
• Complying with legal obligations and protecting our business interests

Legal Basis for Processing

We process your personal information based on the following legal grounds under Canadian privacy legislation

Legal Basis: We process your data on the basis of consent and legitimate business interest

Information Sharing and Disclosure

We do not sell your personal information. We may share your information only in the following limited circumstances

• With your explicit consent or as necessary to provide requested services
• To comply with legal obligations, court orders, or government requests
• To protect our rights, safety, or property, or that of our users or others

Data Security Measures

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Your Privacy Rights

Under Canadian privacy laws, you have certain rights regarding your personal information

• Access to your personal information and details about how we process it
• Correction of inaccurate or incomplete personal information
• Deletion of your personal information under certain circumstances
• Portability of your data in a structured, machine-readable format
• Objection to processing of your personal information for certain purposes

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and provide personalized services.

For detailed information about our cookie practices, please review our separate Cookie Policy Cookie Policy

Data Retention Policy

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, and resolve disputes.

Children's Privacy Protection

Our services are not intended for individuals under 18 years of age, and we do not knowingly collect personal information from minors.

Privacy Policy Changes

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other operational factors.

Contact Information

If you have questions about this Privacy Policy or our privacy practices, please contact us using the information provided below.